Taking pictures of food.

Someone once said to me, when we were eating burgers in a restaurant, watching people at another table stand in every position imaginable to take photos of their own burgers, that over half of millennials don’t get to eat hot food, because by the time they’re done taking photos of their food, it’s cold!

Wow. That was a whopper of a sentence.

Anyway. By the time I munched this chocolate cake, it was still warm, thankfully. Although my arm has cramped from trying to take a good photo of a mediocre cake!

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This cake is deceiving. It looks tasty but it actually has a strong olive oil taste to it. I think I added too much. Next time I will use less!

Why do we do it, though? Why do we take photos of our food? Why do we share it on social media? What is the psychology behind it? What do we hope to gain from it?

I admit, I do take photos of my food from time to time. When it looks good, when I am especially proud of it, or when I just am enamoured by the deliciousness of it all. I don’t always share it on social media, and when I do, I insert it into a blog. It is not informative at all. I have not shared the recipe (I will leave a link to it, however!), I am not posting to talk about its contents or reveal the decadent history of cake.

I am just posting to say, ‘Hey! I made cake! Check it out!

Is that so bad?

Is it so deplorable that an entire generation of people just want to share what their food looks like, to other people who will double tap that photo and nod to themselves, thinking, ‘I want me some of that burger. I wonder where they got it from.’

But whoops, they won’t need to ask, because the location is geotagged! Some great advertising right there! I will admit, all the restaurants I have been to in the past six months (well, three, to be exact) have been because one or other of my friends had posted a photo of what the food looked like there, along with a comment on the taste.

And because I am a glutton, I thought, ‘hey, I want me some of that burger.’

 

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